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7 Guidelines for Crafting a Blog Title that Stands Out and Ranks High on Google 

 March 23, 2023


Have you ever struggled to come up with an attention-grabbing title for your blog post? Are you looking for ways to improve your blog’s search engine ranking? Crafting a blog title that stands out and ranks high on Google is crucial if you wish to attract readers and gain a wider audience. In this post, we will discuss seven guidelines for crafting a blog title that stands out and ranks high on Google, using a storytelling approach to make them more relatable.

1. Keep it short and sweet

One of the most crucial rules of crafting a blog title is to create a short yet informative title that readers will understand quickly. A shorter title not only looks cleaner, but it is also easier to remember and more comfortable to share on social media platforms. As per research, a title with 60 characters is ideal for gaining more traffic.

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2. Use power words that evoke emotion

Emotion is the driving force behind most of the user’s actions. Using power words that evoke emotions in your blog headline is crucial for creating a connection with your readers. Words such as “Discover,” “Secret,” and “Survival” grab a reader’s attention and pique curiosity. “How to” or “Ways to” or listicles like “5 ways to” evoke curiosity and give insight into the post topic’s content.

3. Use numbers and statistics

Using numbers and statistics in your blog titles makes them more attractive, trustworthy, and informative. Numbers make the content easy to comprehend and provides instant understanding of the scope of the article. Examples includes : “10 Secrets to..” and “7 Tips..”

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4. Use SEO Keywords

SEO keywords are phrases that describe the topic of your blog post that can help your content rank higher on search engine results pages. SEO keywords must be inserted into the title for a better chance of ranking higher on searches. Use long-tail SEO keywords to avoid excessive repetition and improve your chances to rank on Google.

5. Create a sense of urgency

Creating a sense of urgency encourages the audience to act promptly. The reader is more likely to read through the article if the title sounds urgent. Examples include: “Don’t wait to…” and “Don’t miss out on…”

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6. Be Unique

To make your blog title as appealing as possible, add uniqueness to the title to stand out amongst other articles on the same topic. Being unique ensures that the reader can distinguish one content from another. Examples, “The Ultimate Guide to..” or “My experience with..”

7. Avoid Clickbaits

Clickbaits trick users into clicking the title without delivering the promised information. It is essential to ensure that the title is accurate and provides the reader with the expected content, avoiding making false claims. A clickbait can nuke your blog’s reputation and readership.


Q: How essential is it to optimize your blog titles for SEO?
A: Optimizing your blog titles for SEO increases the chances of your content ranking higher on search engines, giving better visibility and exposure.

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Q: What are the SEO keywords?
A: SEO keywords are phrases that describe your blog’s topic, which helps search engines understand the content and improves rankings.

Q: Is it challenging to stick to a word limit while crafting a title?
A: It can be challenging to keep the headline short but informative. It takes some time and practice to develop a title that portrays the content’s essence while remaining within limits.

Q: How can a sense of urgency create an impact?
A: By creating a sense of urgency, the title signals immediacy, and the user is more likely to act promptly or read the material without delay.

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Q: Should we focus on long-tail keywords rather than short keywords?
A: Yes, long-tail keywords are more specific and easier to rank higher on search engines. They generate more targeted traffic, meaning you’ll get readers that are interested in your content, reducing the bounce rates.

Q: Does repeating a single keyword throughout the title help with ranking?
A: No, avoid repeating the same keyword throughout the title. It results in keyword stuffing, which harms the ranking and reputation of your blog.

Q: Can a clickbait title ruin your blog’s reputation?
A: Yes, clickbait can ruin your blog’s reputation. It tricks users into clicking the title without delivering the promised information, leading to a decrease in trust and readership.

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Creating a blog title that stands out and ranks high on Google takes combining elements to make it effective. Keep the blog headline short and precise while using words that evoke emotion. Incorporating SEO keywords and adding numbers or statistics will produce the best outcome for greater visibility and traffic. Finally, avoid creating clickbait titles and ensure the headline is unique and informative, allowing for increased readability and building trust with your readers. With these seven guidelines, crafting a blog title that ranks high on search engine results pages and catches the attention of readers will become a lot easier.

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